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技術名稱:預約媒合

從旅遊者角度評估文化遺產創意的價值
Estimating the Value of Cultural Heritage Creativity from the Viewpoint of Tourists

單位名稱:

亞洲大學
Asia University

技術說明:

摘要:文化遺產中的創造力提出了增值的期望,通過引入原始文化產業的新元素來促進地方經濟發展。本研究的目的是探討支付意願(WTP)的商業化和創造性。因此,文化遺產的總體市場價格存在。 [參考文獻] [引文需要] [引文需要] [引文需要] [引文需要]引用需要支付的意願,並考慮影響該WTP的因素。本研究中,創造力相結合以及應用生存分析的雙界限二元選擇模型來估計WTP影響因素。結果顯示,受訪者收入越高,保護文化遺產增值服務的支付意願就越高,參與活動和幫助當地發展。

Abstract.Creativity in cultural heritage raises expectations of added value, and helps promote local economic development through new elements introduced to the original cultural industry. The purpose of this study is to discuss the willingness to pay (WTP) for commercialization and creativity of cultural heritage. However, no general market price for cultural heritage exists. Thus, the Contingent Valuation Method (CVM) in the non-market valuation method was applied to determine whether commercialization and creativity of cultural heritage through a personally inherent attitude and through different preferences could analyze the tourists’ willingness to pay, and to consider the factors that influence their WTP.In this study, 410 subjects were used for the CVM construction of the WTP based on three situations when cultural heritage and creativity are combined, as well as in the application of the double-bounded dichotomous choice model of survival analysis to estimate the WTP-influencing factors.The results showed that the higher the income of the subject, the higher of WTP for value-added services for preserving cultural heritage, participating in activities, and helping local development.

發明人:

Phanee Thipwong Student

連絡資訊:

Phanee Thipwong 04-2332-3456